This takes nothing away from the guidelines it has to do with people’s choices and their desire to get, consume and behave as they please. KR: I don’t think guidelines are ever enough to influence human behaviour. Do you believe that the SATSA guidelines in this regard go far enough in helping tourists make ethical decisions? In past years, tourists have been grossly misled about captive lions by certain commercial captive wildlife facilities masquerading as sanctuaries or rehabilitation centres. This Q&A contains no bias or hidden agenda – our intention is to interrogate the facts and provide you with a meaningful background to a controversial subject. We asked Mr Richardson some tough questions, and he replied with passion and transparency. His public shows of affection for his tame lions have earned the wrath of those who feel that he is setting a bad example in the war against the abusive cub petting industry. Along the way, he has built a substantial following and personal media brand that generates revenue and allows him to continue doing what he loves. Kevin Richardson loves lions – to the extent that he has rescued and rehomed several. Kevin Richardson with one of his lions © Jackie Badenhorst Kevin Richardson, AKA ‘Lion Whisperer – some hard questions and frank replies
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